Brave Rewards is a program that lets you earn tokens that you can use to redeem rewards or anonymously support the sites you visit. Brave Rewards is composed of a few different features: Brave Ads, Auto-Contribute and Tipping.
Brave Ads allows you to earn Basic Attention Tokens (or "BAT") for seeing privately-matched ads that you can control. Auto-Contribute allows you to automatically support websites and online creators with BAT, based on how much time you spend on their content. Tipping allows you to make on-demand tips to websites and content creators, such as your favorite YouTube channels, Twitter users, Twitch streamers, and more.
You do not need to participate in Rewards in order to enjoy Brave. Brave Rewards features, such as Brave Ads, Auto-Contribute, etc. are off by default. However, note that sponsored images on the New Tab Page are on by default, but can easily be disabled. (If you enable Brave Rewards, you will earn for the New Tab Page sponsored images you see.)
Attention roughly corresponds to the proportion of time spent on a site per month.
With Auto-Contribute, your browser tallies the attention you spend on the sites you visit and divides up a monthly BAT contribution among sites based on your attention. Nobody will know which sites you visit or support — including us here at Brave Software.
For example, if you spend 5% of your time on brave.com in a given month, then the browser will assign roughly 5% of your attention to brave.com in your Auto-Contribute table. When it is time to make your monthly Auto-Contribute contribution, Brave Rewards will divide your monthly budget according to these percentages.
If your monthly budget is set to 100 BAT and brave.com received 5% of your attention, then brave.com will receive a 5 BAT contribution for that month.
Sites listed in your Auto-Contribute table will receive scheduled, monthly contributions based entirely on the Attention the sites received for the month.
Tipping sites can be done at any time and does not require it be added to your Auto-Contribute table. You can make one time tips to sites or channels or set up a recurring tip that will be sent to the site every month.
Users decide what works for them. You may use one, both, or neither of these features in Brave. You may still Tip sites and content creators after disabling Auto-Contribute.
Tipping must be set up manually by nature, so users who don’t wish to tip don’t need to interact with this functionality.
A verified website/channel is one that has registered with the Brave Rewards program for Creators, allowing it to receive BAT contributions from Brave users.
Note: A site’s verification status does not represent a business partnership or endorsement by Brave Software.
In the tipping panel, verified websites are marked with a blue checkmark, and will show text that reads “Brave Verified Publisher”. The tipping panel can be accessed by pressing the BAT logo in the URL bar.
Brave does not collect personal user data, and would never sell any data to advertisers. With Brave Ads, ads presented are based on your interests, as inferred from your local browsing behavior. No personal data or browsing history ever leaves your browser.