There are some key differences between Brave Ads and traditional digital advertising:

1. Brave Ads are opt-in and privacy-preserving. Traditional advertising requires information about you, your behavior, pages you’re browsing and location to be collected by advertisers and other vendors in order for them to target ads. In contrast, Brave Ads are matched to you directly and anonymously on your device without the need for Brave to profile you . Your personal data never leaves the browser and reports are not linked to any identifiable individual or device.
2. People that opt-in to Brave Ads are rewarded for their attention and receive tokens for viewing ads. The tokens received account for up to 70% of the revenue share. BAT awarded can be claimed monthly directly into your Brave Rewards wallet.
3. BAT allows individuals to reward publishers and content creators in a way that doesn’t require them to surrender their privacy.
4. Rather than displaying Ads on web pages, Brave Ads appear as push notifications on your device that you can choose to engage with or dismiss.

Brave uses anonymous-but-accountable ad confirmation events to allow us to report campaign performance and delivery for advertisers without tracking users and without personal data leaving the user’s device. Additional technical information about the security and privacy model used for ad confirmation is available on Github. In addition to accounting via confirmations, it is important to gain anonymous insights into how Brave users engage with ads, e.g. with respect to top-level advertising segments like “Technology & Computing” or “Travel”.

To that end we use privacy-preserving analytics that allow us to calculate high-level statistics about ad usage without gaining insight into any information about particular individual users. To learn about how we achieve this read our posts on Privacy Preserving Product Analytics and Private Advertising Analytics.

The region/country setting for Brave Ads is inferred by Fastly on the edge using the IP address of the ad catalog request. That address is never stored or passed on to Brave's servers.

Users are rewarded for viewing ad notifications as they appear in Brave. Users are not rewarded for clicking on ads.

Please email ads-dev@brave.com.

Also, note that you can always turn off Brave Ads at any time.

There are several ways we prevent harmful ads from ever being served on the platform:

1. Third party ads require data collection in order to function as expected. Brave blocks third party ads and trackers, including ad exchanges and networks that commonly deliver malware and malvertising.
2. The same Brave shields that protect users as they browse the web are active in ad tabs. Advertisers are required to go through an approval process before they are able to setup campaigns with Brave
3. Individual ads are also approved by real people before they are deployed from the ad server.

On or before the 5th of the month, you will receive an alert in your Brave Rewards panel that your BAT for viewing ads in the previous month are ready to be claimed. Claim these just as you would user grants.

A full list of regions where Brave Ads are available can be found on https://brave.com/transparency

Please note that ad campaigns vary by country, and by operating system. In some countries, there may be fewer ads observed throughout the month based on campaign size, delivery pacing, operating systems, content categories and that advertisers have selected to run their ads to. As we continue to generate additional demand for countries where Brave Ads are available, the consistency should improve over time.

Brave Ads users in some regions may have restrictions on connecting a custodial wallet (e.g. Gemini and Uphold) and may only be able to use their earnings for creator contributions.

Please note that this setting is a ceiling rather than a floor. That is; it does not dictate how many ads you will see per hour – it dictates the maximum number of ads you may see per hour. This number will always fall between 0 and X, inclusive.

In the initial Brave Ads release, users receive BAT for viewing the ad notifications. In future releases, users will be able to earn additional rewards for engagement events within the ad tabs. Brave does not reward users for clicking on the notifications. Brave’s position is that users should only click on ads that they have a genuine interest in engaging with.

Soon, you will be able to use your BAT in partnership with Tap, for rewards including gift cards (Amazon, Uber, Apple, etc.), restaurant certificates, hotel discounts and more. In addition, users are now able to verify their browser wallet and withdraw earned BAT into their associated Uphold account to use as they see fit. We also encourage users to use the tokens earned to support their favorite online content creators.

Once claimed, those tokens are yours to use for whatever purpose you see fit.

We are very pleased that so many of our partner companies in the crypto space were eager to be part of our early trials. As time goes on, you will see more and more ads from a wide variety of different advertisers.