Once your application for the self-serve beta has been approved, you will be able to access the dashboard by logging in with your allocated credentials.

When embarking on your first Brave ads campaign, it's essential to start with a solid setup that will set you up for success. This includes defining your country targeting, selecting the appropriate ad format, and setting a realistic budget. To get started, select New Campaign from the dashboard menu at the top of the page:

Please carefully fill out the information on the forms that follow:

• Campaign Name: When creating a campaign, you'll be asked to enter its name. This serves as an easy reference point in order for you to quickly identify the campaign in your dashboard.
• Start and End Dates: You have the option of selecting both a start and end date. The start date indicates when your campaign will commence running, while the end date specifies when it will cease operating.
• Time Zone: Your campaign's launch time will be determined by the time zone selected in your account settings. When creating your campaign, you have full control over when and how it launches based on this setting.
• Budget: Include a budget for your campaign, which is the total amount of money you are willing to invest in it.
• Location and Countries: Select the countries where your ads should appear. You can select specific countries or U.S. states; however, be aware that availability of ads in some regions may be limited.

When you create a new campaign in Brave Ads Dashboard, the campaign state will be set to Under Review until it is reviewed by the Brave ads team. This means that your ads won't be served to Brave users until the campaign is approved.

The review process is designed to ensure that all campaigns meet the guidelines and policies set by Brave. This includes ensuring that your ads are appropriate for the Brave platform, comply with applicable laws and regulations, and adhere to the Brave Ads policies.

Once your campaign has been reviewed and approved, you will receive an email notification. At this point, your campaign state will be changed to Active and your ads will start being served to Brave users. If your campaign is not approved, you will receive an email explaining the reason for rejection and any necessary steps you need to take before submitting the campaign for review.

To modify a campaign:

1. Navigate to the Campaigns section in your dashboard sidebar.
2. Locate the Edit My First Campaign icon to access its settings page. Here you can make necessary modifications before giving final approval for your changes.

For your Brave campaign to succeed, ad sets are crucial. An ad set is a collection of advertisements targeted specifically at an audience and displayed on a specific platform. Let's explore each element in greater depth below.

• Ad Set Name: Make sure the name of your ad set is unique and descriptive, so that it stands out from other ad sets in your account.
• Categories: When setting up an ad set, you'll need to decide who your ads should target. Select interests or categories that are relevant to the desired audience. For instance, if promoting a new software product, selecting the technology & computing category would be beneficial. Moreover, multiple interests can be chosen simultaneously for more advanced targeting.
• Platforms: Brave Ads offers you the flexibility to target users on both desktop and mobile devices, including specific operating systems like Windows or iOS.

Conversion tracking refers to the process of measuring the performance of your Brave ads by tracking the actions that users take after viewing or clicking on them. By setting up conversion tracking, you can monitor the effectiveness of your ads in driving specific actions, such as purchases or sign-ups.

• Post-View Conversion:  A post-view conversion occurs when a user views your ad and then visits your website without clicking on it, also known as a view-through conversion.
• Post-Click:  A post-click conversion occurs when a user views your ad and clicks it to visit your website, also known as a click through conversion.
• URL Pattern: This method for tracking conversions involves monitoring the URLs that users visit after clicking your ad. By setting a URL pattern, you can track conversions that take place on specific pages of your website, such as product pages or sign-up forms.
  • Example: https://brave.com/products/ —  This URL pattern can be used to track conversions on the Brave website. The asterisk * serves as a wildcard character that matches any characters after https://brave.com/products/. Thus, any URL starting with https://brave.com/products/ will be recorded as a conversion.

You can access ad set management by clicking Ad Sets in the sidebar of the dashboard or by visiting https://ads.brave.com/user/main/adSets. Only ad sets that have been approved can be paused using the On/Off toggle.

Creative assets are designed to captivate the attention of your target Brave audience and promote your products or services.

The creative management process typically consists of multiple steps, such as brainstorming ideas for creative assets, designing and producing them, testing them to see how well they perform, and optimizing and managing those same assets so they remain fresh, relevant, and engaging to Brave users over time.

• Ad Name: You should give your creative a unique and descriptive name so you can easily distinguish it from other Brave ads in your dashboard.
• Ad Title: Your ad title should be an attention-grabbing headline that resonates with your target audience. It should give a concise explanation of what the ad promotes and what action you wish users to take.
• Ad Body: Your ad body is the primary text in your ad and should provide more information about your product or service. It should be informative and persuasive, encouraging users to take desired action.
• Ad target URL - This is the URL that users will be directed to when they click on your ad. It should lead to a relevant and engaging landing page that is related to your ad's message.
  
  Brave Ads strictly prohibits click-through redirects to other domains in order to protect user privacy and prevent malicious activities. However, 1st party redirects within a subdomain are allowed; this means the target URL for your ad should either reside on the same domain as your website, or on a subdomain within it.
  
  For example, if your website is "example.com", the target URL for a Brave Ad should be something like "products.example.com" or "example.com/products".

Adding new creatives to existing campaigns

To add new creatives to an existing campaign, you'll typically need to access the ad manager or platform where your campaign is being managed. From there, you can select the campaign you want to edit and navigate to the section where you can add or edit your creatives.

1. Select Campaigns from the dashboard sidebar
2. Click the Edit My First Campaign icon for the campaign you wish to add more creatives to.
   
3. Select the Ad Set from top bar
   
4. Scroll down and click Create new Ad+
   
5.  Fill in the appropriate creative details and Update Campaign. Your new creative will enter the under review state, and once approved, your new creatives will be visible to users.
   

Creative management can be accessed by selecting Ads in the dashboard sidebar or by going to https://ads.brave.com/user/main/ads. The status of each creative will be visible. Pausing creatives using the On/Off toggle is only allowed for creatives which have been approved.

Reporting and analytics are vital tools for measuring the success of your Brave ads campaigns. By interpreting campaign performance metrics such as impressions, clicks, and conversions you can gain invaluable insight into how well they're performing, which audiences respond best, and which ad creative works best.

1. Select Campaigns from the dashboard sidebar.
2. Click the campaign title to view reporting.

• Date Range: This enables you to track how your ads perform over a specific time period, such as a week, month or quarter. By selecting an applicable date range, you can compare the performance of your ads over that period and identify trends or patterns within the data.
• Download Report: The report download button allows you to export data from your Brave campaign into a spreadsheet or database for further analysis. Doing this can help identify trends, monitor performance over time, and gain insights into which aspects of your campaign are producing the most favorable outcomes.
  
• Impressions: The number of times users viewed your ads gives an indication of how many people and how often they have viewed them.
• Clicks: This metric shows the number of times customers have clicked on your advertisements. It demonstrates how many people clicked through to your landing page after seeing one of your ads.
• Conversions: Conversions refer to the number of times users have completed a desired action after clicking on your ads, such as making a purchase or filling out a form. This metric gives you an idea of how effective your ads are in driving user actions and achieving your campaign goals.
• 10s visits: Refers to the number of times users have spent at least 10 seconds on your website after clicking on your ad. This metric gives you an idea of how engaged users are with your website and how effective your landing page is in retaining users.

Is my local reporting being blocked?

Brave's local reporting blocking feature works by blocking the cookies and tracking technologies that are typically used for local reporting. This helps to protect users' privacy and prevent their data from being collected and used without their consent. To learn more about local reporting and methods of measurement, visit https://brave.com/brave-ads/reporting/ 

The first step is to understand what is being blocked by the Brave browser. To do so, open Brave on your desktop and navigate to your business site or campaign landing page and follow these steps:

1. Click on the Brave lion icon (Shields) on the right side of the address bar.
2. Expand the Advanced Controls menu.
3. Click the purple number located next to Block Trackers and Ads to display what is currently being blocked.
4. Blocked scripts will disable most, if not all, functions for third-party tracking.